My journey began in media, where I increased television ratings by studying viewer behavior and aligning it with how channels and news  anchors showed up on screen.
That early work trained me to manage attention, perception, and choice, the foundations of sales in any industry.

Along the way, one principle became clear:

When customers feel delighted, sales follow. Every time.

​

Over the last decade, I’ve applied this approach across industries including news media, corporates, beauty, hospitality, and real estate, working with sales teams, leaders, students, and frontline professionals.

​

Today, I help businesses design their sales approach intentionally, across touchpoints, teams, and moments of decision, so customers choose them naturally and confidently.

​

Reach out to me because I'd love to work with you.